This purchase was made especially because I had such a positive experience with the way CA handled a difficult situation. Because of the understanding and compassion received from Customer Service, I remembered this when searching for a Rice Cooker. Although there were many options from several other companies and sites, I preferred to do business with CA due to the treatment I received. I truly appreciate a company that cares. I also was influenced to purchase from CA by the special 10% discount offer and the easy access to details about the product, including warranty info and shipping charges. It is very easy to navigate the site and get the details needed to make an informed decision about an offer.